The experience defines the brand
A recognizable and loved brand is one of the most valuable assets your business will ever own.
In today’s experience economy, it’s all about the customer experience. Sure, a good product is still important, but the experience that comes with the product makes the difference. Crafting a great experience starts with a clear goal, a purpose. This goal must run through every bit of the customer journey, from campaign and chatbot to online shop and thank-you mail.
Marketing One helps companies to create a fitting customer journey, from brand image all the way down to fulfillment. We start with the question behind the question (purpose, mission, vision) and how to transfer it to customers and the organization. Next, we transform all of this into the best possible experience, addressing each channel and touch point.
From Why to Wow
The perfect customer experience starts with a solid brand purpose
We build brands in the digital space.
But is your brand future-fit? Many companies move forward to digital, but forget to bring the total brand experience up to speed. Take a dated logo or a corporate identity that works that doesn’t work well in digital space. We freshen up the brand and make it perform in today’s world.
A good digital campaign or website starts with a clear goal. That is why we often go back to the core of the business: the why, the purpose, the value proposition. What does the brand really stand for? How can an online presence really shape that? Our approach doesn’t only apply to consumer brands, but also to B2B providers and employer brands. Digital touches the core of every company and the core must be solid as a rock.
Success in digital has three elements: customer experience, customer experience and customer experience. At Marketing One we always look at how people really experience the organization. We look for the gaps in the overall experience and smooth them out. Only a seamless experience builds unbreakable customer relationships that pay off.
By identifying your purpose, promises, and the problems you solve in a way that stands out.
The challenge is communicating this with a clear and cohesive message across all channels and touchpoints people have with your brand experience.
You have the what, how, and why inside you and your organization.
We just need to bring this incredible value to the surface and define your position in the market to grow your business long-term.
Let’s create the most awareness, trust, loyalty, and advocacy for your brand.
Workshops and interviews are conducted to gather requirements, brainstorm, and gain clarity about your business model, process, and reason for being.
We want to clearly define the what, how, and why behind the brand so that your strategic direction and identity aligns with your business goals, your internal culture, and the needs of your customer.
This step goes deep and delivers the long-term vision and core values behind your brand.
This is the life of your business and the better you understand your customers, the more you can tailor their experience with your brand message and marketing tactics.
Using existing customer data, voice of customer research, and customer interviews, we define the exact people you want to be speaking to clearly with all your brand communication in a way that resonates.
You’ll have a comprehensive picture of the buyer personas to target so that you can attract just the right consumers for your brand.
In order to stand out from the noise in a distinct way, you have to know what you are up against on a direct and indirect level.
We conduct a top-level analysis of competitors in the market to identify gaps, areas of opportunity, and key differentiators for positioning your business effectively in the market.
Your one big idea will claim the ”go-to” space you want to own in the market and the minds of your customers.
People seek authentic, humanized brands with a clear story supported by an appropriate voice and tone that speaks to them in a relatable and recognizable way.
We help define a brand voice and personality – including guidelines, examples, and vocabulary – that will influence how you communicate consistently and help you build relationships with your customers.
Your business needs a clear and impactful brand message that captures the hearts and minds of your customers.
We craft core messages such as purpose, vision, mission, values, tagline, and origin story.
These brand statements and a core messaging framework allow you to work from the same playbook to define and execute strategic communication that will draw people in and grow your business brand for years.
Using your brand strategy as fuel, we’ll work with you to create a captivating visual identity and distinctive communication for your brand.
From memorable naming to a distinctive logo and identity system to a conversion-focused website that works for you (while you sleep) – these elements grab attention, make a strong first impression, and separate you from the competition.
• Brand Naming
• Logo & Identity Design
• Package Design (physical or digital)
• Business Collateral
• Social Media Graphic Templates
• Brand Style Guide
• Website Content Creation
• Website Design & Development
It can take 5 to 7 impressions before someone will remember your brand and then potentially engage with it (or think about buying).
Having a solid awareness and amplification strategy is key to being perceived the right way, and fueling long-term growth by staying top-of-mind with your consumers.
Strategic planning is the most effective way to maintain brand standards and execute brand marketing campaigns.
We will develop a 4-part brand promotion plan that positions your business to drive growth from the following channels*.
• SEO & Content Marketing
• Email Marketing
• Social Media Marketing
• Paid Advertising