Attract your ideal buyers with Google Ads
Get more prospects by advertising on the first page of Google to people who show an interest in exactly what your business offers.
Our managed services for Google search advertising is ideal for Small Business looking for an affordable service with no long term contracts. We power your sales by bringing potential customers to your site every day and keeping your cost per click as low as possible.
Benefits of online advertising and Google Ads
Google Ads offers several benefits, but here are the key ones:
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Google Ads offers different ways of targeting, which we’ll go over in more detail later. For now, here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:
- Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
- Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
- Age, location, and language: Choose the age, geographic location, and language of your customers.
- Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
- Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.
Google Ads also offers you tools to easily manage and monitor accounts.
If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.
You can also manage your Google Ads account offline with Google Ads Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With Google Ads Editor, you can download your account information, edit your campaigns offline, and then upload your changes to Google Ads. You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren’t. And you can track whether those people clicked your ads.
Frequently Asked Questions
Your ad budget will depend on your industry, competition, timeline, and goals. It will be paid directly to Google and won’t be invoiced by Marketing One. You can start off with a small budget with Google Ads Express, but for Google Ads, we recommend at least 1,000€/m. There is some flexibility around this so if you’d like to start with a smaller budget, just let us know.
Each month, we’ll send you a detailed report with information on your campaigns. You can also log into your Google Analytics or Google Ads account to view data on your campaign performance.
Although we don’t specifically include landing pages as a feature of this service, we’re happy to create them for you if we think it will be beneficial for your campaigns. Unfortunately, this is only possible for Google Ads packages because Google doesn’t allow landing pages on the Google Ads Express platform.
We can’t make any promises about how many leads you’ll receive. There are just too many variables involved for us to make that guarantee. That said, our goal is to drive qualified traffic and leads to your website, and we’ll ultimately judge the performance of your campaigns based on how much is spent on acquiring a new lead.
Building a successful Google Ads campaign takes time. By running a campaign for at least 3 months, we’ll have enough data to make the necessary adjustments and calculate an accurate ROI.