We are often exposed to the term Instagram algorithm without really understanding what it is and what benefits it brings to our profiles, whether personal or business. Below you will find the meaning of the algorithm and some tips on how to work with it to your advantage.
The Instagram algorithm is a set of rules and signals that rank content on the platform: across users’ feeds, the Explore Page, post feeds, etc. The algorithm analyzes every piece of content posted to the network, taking metadata, hashtags, and engagement metrics into account. Based on this information, it distributes content to make sure that users have easy access to what they are most interested in seeing.
5 TIPS HOW TO WORK WITH IT
1. Schedule your posts at optimal times
If you look closely, you’ll realize that audience engagement is a common (and powerful) signal to Instagram algorithms. So posting your content at the right times can make a big difference to your reach.
2. Incorporate Reels into your Instagram marketing strategy
As mentioned earlier, Reels get more engagement than regular Instagram videos. This means that posting Reels can help you increase your visibility across Instagram.
3. Use hashtags to increase visibility
Adding descriptive and accurate hashtags to your posts is an effective way to increase your reach on Instagram.
4. Post consistently
Whether you want to grow your followers, increase your reach or boost engagement (and these three things are connected), you need to post consistently.
5. Automate your analytics reports
Tracking and monitoring your performance on Instagram is one of the best ways to find favor in the sight of the algorithms. Understanding what’s working and what isn’t will help you fine-tune your marketing plan, and save time and effort in the future.