Top 6 Marketing trends to jump on in 2022.
1. Video marketing
Video marketing is widely recognized as the future of marketing activity. Photo and video posts also generate more engagement than those using just text. Incorporating video into your strategy cannot be an afterthought for any organization. It provides a huge opportunity to connect to a wider audience and build trust. It helps give customers a better understanding and feel for your brand and humanizes it.
2. Content is still king
Content marketing is the cornerstone of an effective strategy and connects companies directly with their customers. Good content builds credibility for any company.
3. Harnessing the power of data
Data is one of the most powerful and valuable assets any company has and making the most of it is vital to inform an effective marketing strategy.
4. Social Media Content
Social media is also another space where you need to think about your video and visual content. High-quality images must be part of your strategy, especially across LinkedIn and Instagram, and to stand out amongst competitors, you must optimize every element of your social media strategy.
5. Influencer Marketing
Influencer marketing is an integral part of some companies’ marketing strategies. Above all, your business’ aims will drive your approach to influencer marketing.
Driving all trends in digital marketing is a commitment to and move towards personalization. Personalizing your marketing campaigns delivers higher levels of engagement and attracts new customers.